As 2024 comes to an end, it’s time to take a moment, sip on some functional tea, and look back at what’s been nothing short of an extraordinary year for Antioxi. Together, with our customers, partners, and an ever-growing community, we’ve achieved milestones that have made wellness more accessible, innovative, and downright exciting.
From product launches that redefined indulgence to collaborations that shook up the wellness world, Antioxi has been on a mission to empower you to live healthier, more balanced lives - all with a little help from our mighty mushrooms. So, grab your favourite mushroom-infused beverage and journey through the highlights of our transformative 2024.
🍵 We Launched Our Functional Mushroom Teas
What’s better than a comforting cup of tea? One that supports your immunity, calms your stress and fuels your focus. This year, we unveiled our line of Functional Mushroom Teas, each crafted to pair powerful mushrooms like Reishi and Lion’s Mane with delicate, flavorful blends. Whether you needed a cosy immune boost or a moment of zen, Antioxi’s teas brought wellness into every sip.
🍸 Talonmore Roar: The First-Ever Functional Non-Alcoholic Spirit
2024 marked our first collaboration, and boy, did we roar! In partnership with Talonmore, we launched Talonmore Roar, a trailblazing functional, non-alcoholic spirit infused with mushroom extracts.
Designed to redefine social drinking, this bold, earthy beverage offered all the sophistication of a fine spirit with none of the alcohol. The response? Phenomenal! Talonmore Roar became the go-to drink for those who wanted to sip smartly and savour wellness in every pour.
🍫 Functional Chocolates: Wellness That’s Delicious
Who says indulgence can’t be good for you? This year, we made wellness downright decadent with our Functional Mushroom Chocolates campaign. By blending mushrooms with premium chocolate, we created treats that not only tasted divine but also offered powerful cognitive and energy-enhancing benefits. Chocolate and mushrooms?
A match made in wellness heaven.
🍄 Spore Tasters: Try Before You Commit
We listened to you! Many of our customers wanted a way to explore our mushroom range before committing to full-sized products. Enter the Mushroom Extract Sample Tasters, lovingly called “Spore Tasters.”
This initiative gave you the chance to test, discover, and fall in love with the mushroom blend that suited you best. Your response to this launch has inspired us to keep finding ways to personalize your wellness journey.
🌐 A Fresh, Intuitive Website Revamp
User experience took centre stage this year as we revamped our website to make it easier than ever to explore, learn, and shop. With detailed product pages, simplified navigation, and a design that’s as sleek as it is functional, our new site ensures your journey with us is seamless from start to checkout.
🎙️ The Antioxi Podcast: Real Stories, Real Conversations
This year also saw the launch of the Antioxi Podcast, a platform where health and wellness take centre stage. Through thought-provoking conversations with experts, advocates, and practitioners, we also focus on speaking to the everyday person and sharing their story and journey.
Our goal? To create a space for meaningful dialogue and empower listeners to make informed decisions about their health. Thank you for tuning in and making our first season a success!
✨ Antioxi Loyalty Programme: Because You Deserve It
We value loyalty, and in 2024, we showed it by launching the Antioxi Loyalty Programme, a way for you to earn Oxi Credits (OC) for purchases, reviews, and more. You’ve embraced the programme wholeheartedly, and we’ve loved seeing you redeem those hard-earned credits for discounts and goodies.
🐾 Vet-Approved Pet Products
One of our proudest moments this year was receiving veterinary approval for our pet wellness products. Designed with care and backed by science, our pet blends, including the popular Turkey Tail for Pets are now trusted by veterinarians and soon we're expanding our pet range with more products to support your furry family members’ health.
🌱 Organic Certification Renewed
Transparency and quality are at the heart of everything we do. In 2024, we reaffirmed this commitment by renewing our Organic Certification, ensuring that every product you purchase from Antioxi meets the highest standards of purity, sustainability, and integrity.
📊 Lab Reports for Every Product
At Antioxi, we believe in facts, not hearsay. That’s why we made lab reports available for every product directly on our website. These reports provide detailed insights into purity, potency, and beta-glucan content, giving you complete confidence in the products you trust.
Word of mouth ain’t as great as the document itself.
👩⚕️ Growing Our Advisory Board
Because your health and safety come first, we introduced our Advisory Board to include leading nutritionists, veterinarians, and herbalists. Their expertise ensures that every product we create is backed by science and meets the needs of both people and pets. The board is still growing, and we’re excited about what’s ahead in 2025.
Interested in joining our advisory board?
Looking Ahead to 2025: A Vision of Wellness
2024 has been a year of innovation, collaboration, and growth, but we’re not stopping here. In 2025, expect even more exciting product launches, groundbreaking collaborations, and initiatives to bring the power of functional mushrooms and health supplements to a wider audience.
From all of us at Antioxi, thank you for being part of our journey. Your support fuels our passion and inspires us to keep innovating for a healthier, happier world.
Here’s to 2025 - let’s make it the best year yet!
Share Your 2024 Moments
How did Antioxi products enhance your year? Share your favourite Antioxi memories on social media using #AntioxiWrapped2024 for a chance to be featured!
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