Antioxi vs British Supplements

In the mushroom supplement market, you'll find a spectrum of brands—some leaning more into scientific language, others prioritizing affordability or high-visibility marketing.

At Antioxi, our unwavering commitment is to transparency, quality, and robust scientific validation. Usually, our comparisons involve some of the better-known names in this space; brands you might recognize, even if they don't fully align with our stringent standards. 

Today’s comparison is slightly different: we're looking at British Supplements, a highly visible brand known more for affordability and marketing reach rather than scientific transparency. 

Our goal is to help you clearly understand what differentiates Antioxi, and why choosing transparency and quality always matters.

In-Depth Analysis

Transparency: What’s Behind The Label?

Transparency in the mushroom supplement industry is crucial because mushrooms are bioaccumulators, meaning they absorb elements from their environment, including potential contaminants like heavy metals and pesticides. Without thorough testing and quality verification, there’s no way to confirm purity, potency, or safety.

Third-party lab reports provide an objective way to verify that a supplement contains the beneficial compounds it claims to and is free from harmful substances. When companies openly share details about their sourcing, extraction methods, and lab results, they allow customers to make informed decisions based on verified quality rather than marketing claims.

If you would like more information on how to read supplement labels and test reports, have a look at our blog here.

Transparency Attribute (Description)	Antioxi	British Supplements
Complete Ingredient Disclosure All product ingredients are clearly listed so consumers know exactly what’s in their supplement.	✅ Provides a full, clear list of all ingredients.	✅ Limited transparency; no complete ingredient disclosure
Detailed Sourcing Information Provides information on the origin of the mushrooms, ensuring quality and ethical practices.	✅ Offers extensive details on where and how the mushrooms are sourced.	⚠️ No detailed information on sourcing, plans to show sourcing via videos.
Comprehensive Extraction Process Details Explains the methods used to extract active compounds, ensuring consumers understand the process behind the product.	✅ Gives thorough insight into the extraction methods used, including process specifics.	❌ Limited information without in-depth detail on the extraction process.
Third-Party Lab Reports Available Independent lab reports verify the quality, safety, and purity of the products.	✅ Third-party lab reports are available from reputable labs such as Alkemist, Eurofins, and Helix.	❌ No Third-party lab reports are available.

Key Takeaway: Antioxi leads in transparent practices by fully disclosing ingredients, sourcing details, extraction methods, and providing openly accessible third‑party lab reports, whereas British Supplements offers clear sourcing but lacks detailed extraction information and public lab verification.

Image of Antioxi Transparency

 

Safety & Testing: Ensuring Your Health is Protected

This attribute covers the procedures and certifications used to ensure that products are safe and free of harmful contaminants. Detailed safety testing and visible lab reports are critical for consumer confidence and regulatory compliance, ensuring that supplements meet rigorous health standards.

Safety Attribute (Description)	Antioxi	British Supplements
Detailed Contaminant Testing Information Lists specific contaminants (e.g., heavy metals, mycotoxins, pesticides, herbicides, microbial contaminants, ethylene oxide, PAHs) to ensure product safety.	✅ Provides explicit details on the contaminants tested.	⚠️Claims a “clean” product free from additives and fillers; however, specific details on contaminant testing (e.g. heavy metals, pesticides) are not clearly disclosed.
Third-Party Lab Reports Available Independent lab reports verify product quality and safety.	✅ Reports available from reputable labs such as Alkemist, Eurofins, and Helix.	⚠️Limited lab testing details are provided, making it harder for consumers to verify potency and safety independently.
GMP & Certification Compliance Adherence to stringent manufacturing standards and relevant certifications.	✅ Complies with FSSC 22000 and both US and EU protocols.	⚠️Emphasizes manufacturing quality in the UK and “clean” formulations, though explicit certification details are less highlighted.

Key Takeaway: Antioxi clearly details contaminant testing (heavy metals, pesticides, microbials) and publishes third‑party lab reports alongside recognized GMP certifications, while British Supplements makes broad “clean” claims without specific testing details or publicly available lab data. 

Image of Antioxi Lab Reports

 

Potency & Extraction Quality: Maximising Bioactive Benefits

This evaluates how effectively the extraction process preserves active compounds. Potency in mushroom supplements is determined by how well the extraction process preserves key bioactive compounds such as beta-glucans, hericenones, and erinacines—compounds responsible for the supplement’s health benefits. Since raw mushrooms contain chitin, a tough fibre that locks in these beneficial compounds, proper extraction is necessary to make them bioavailable.

A highly potent extract ensures that consumers receive a concentrated and effective dose rather than just ground mushroom powder with limited benefits. Without clear potency verification, there’s no way to confirm whether a supplement delivers meaningful levels of active compounds.

Interested to learn about the difference between a mushroom powder and extract? Have a look at our blog here.

Extraction Attribute (Description)	Antioxi	British Supplements
Focus on Bioactive Compound Retention Maximizes the retention of active compounds and beta-glucan content for optimal benefits.	✅ Emphasizes high bioactive compound and beta-glucan retention through carefully controlled extraction.	⚠️Uses a concentrated extraction process to deliver active compounds, though the focus is on overall polysaccharide content rather than a detailed breakdown.
Formulation Approach for Lion's Mane Captures both hericenones and erinacines by blending fruiting bodies with mycelium.	✅Uses a 1:1 blend with mycelium to harness benefits from both components, supporting brain and nerve health.	⚠️Formulated with an uptake blend designed to enhance absorption, delivering 40% polysaccharides (which include Beta‑Glucans) per capsule.
Consistency in Extraction Methods Strives for predictable, standardised bioactive delivery across products.	✅ Employs a consistent extraction process for uniform bioactive content.	⚠️Standardised extraction is implied; however, detailed data on batch-to-batch consistency is not extensively provided.

Key Takeaway: Antioxi emphasises standardised extraction to maximise retention of beta‑glucans and key hericenones/erinacines, whereas British Supplements focuses on overall polysaccharide content with less breakdown of specific bioactives and limited consistency data.

Purity & Ingredients: The Clean Factor

This examines whether the supplement is formulated with pure ingredients or includes additional additives. A clean ingredient profile is crucial for those seeking unadulterated products.

Clarity in this area ensures that consumers know exactly what they are ingesting.

Purity Attribute (Description)	Antioxi	British Supplements
100% Pure Mushroom Extracts Products are formulated without artificial additives, sweeteners, or fillers.	✅ Uses only pure mushroom extracts.	❌ Mushroom extracts contain an uptake blend
Clean Ingredient Profile Ensures a straightforward, unadulterated ingredient list for those prioritising purity.	✅ Maintains a strict, unmodified formulation.	❌ Mushroom extracts contain an uptake blend

Key Takeaway: Antioxi offers 100% pure mushroom extracts with no additives, while British Supplements includes an uptake blend in its formulations, meaning its products are not strictly pure mushroom extracts.

Customer Service & Support: Direct Connection with the Brand

This looks at the accessibility and responsiveness of a company’s support channels, including options for consultations and real-time assistance.

Excellent customer service builds long-term trust, helps resolve issues quickly, and enhances overall consumer satisfaction.

Customer Service Attribute (Description)	Antioxi	British Supplements
Multi-Channel Support Availability via email, phone, WhatsApp, and live/webchat for prompt assistance.	✅ Provides support through multiple channels 7 days a week.	✅ Customer support is available but reviews indicate a more mixed, less structured approach compared to competitors with dedicated, multi-channel systems.
Personalised Consultations One-on-one guidance to assist with product selection and usage.	✅ Offers personalised consultations along with multi-channel support.	❌ There is less emphasis on one‑on‑one consultations or personalised advice, with support primarily coming from standard customer service channels.

Key Takeaway: Antioxi provides multi‑channel support (email, phone, WhatsApp, live chat) seven days a week, plus one‑on‑one consultations; British Supplements offers fewer structured support options with no personalised consultations.

Image of Antioxi Contact Page

Image of Antioxi Contact Page

Pricing & Discounts: Balancing Initial Offers and Long-Term Value

This attribute reviews the cost structure, including introductory offers, subscription discounts, and long-term savings options. Competitive and flexible pricing directly impacts consumer decisions, influencing both initial purchases and ongoing loyalty.

Pricing Attribute (Description)	Antioxi	British Supplements
Ongoing Subscription Discount A steady discount on subscriptions for long-term savings.	✅ Offers a consistent 15% subscription discount with additional stacking opportunities.	❌ Does not prominently feature a subscription discount; pricing tends to be competitive upfront with a lower cost for larger quantities.
Stackable & Long-Term Savings Options Opportunities to combine discounts for enhanced long-term value.	✅ Allows stacking of discounts on bulk purchases, custom bundles, and rewards.	❌ Limited discount and loyalty options are provided, which may result in a higher cost per mg of active compound compared to competitors offering multi‑purchase savings.

Key Takeaway: Antioxi delivers consistent 15% subscription discounts, stackable offers, and rewards for referrals and reviews, whereas British Supplements’ pricing is competitive upfront but lacks subscription discounts and loyalty incentives.

Image of Antioxi Custom Bundle Builder

Shipping & Delivery: Speed and Cost Considerations

This factor considers the speed, cost, and reliability of product delivery, including options for expedited shipping. Fast, cost-effective shipping enhances the overall buying experience, ensuring that products reach consumers promptly and in good condition.

Shipping Attribute (Description)	Antioxi	British Supplements
Cost-Effective Shipping Rates Affordable shipping options with low thresholds for free shipping.	✅ Standard tracked shipping at £2.99 and express options at £4.99; free shipping on all orders over £50.	✅ Standard shipping at £2.00 and express/ special delivery options at an additional £7; free shipping on all orders over £49.
Delivery Speed & Options Timely delivery with expedited options available.	✅ Orders processed within 1–2 business days, with express options for faster delivery.	✅ Orders shipped between Mon-Fri with express options for faster delivery.

Key Takeaway: Both brands offer express options and free shipping thresholds (£50 vs. £49), but Antioxi processes orders within 1–2 business days with slightly higher standard shipping fees, while British Supplements’ standard shipping is marginally cheaper.

Image of Antioxi Shipping Policy

Image of British Supplements Shipping Policy

Rewards & Loyalty Programs: Earning Benefits as You Shop

This examines how companies incentivise repeat purchases through points, referrals, and other benefits. A robust rewards program encourages customer retention and adds extra value to the purchasing experience.

Rewards Attribute (Description)	Antioxi	British Supplements
Immediate Reward Accumulation Earn rewards quickly with a favourable points-to-discount conversion.	✅ Earns 5 points per £1 spent, with 100 points equaling £1 off, plus referral and review incentives.	⚠️ There's no clearly defined rewards program for immediate benefits or points accumulation.
Multi-Faceted Loyalty Benefits Diverse opportunities to boost rewards through multiple channels.	✅ Offers referral bonuses and review incentives for additional rewards.	⚠️ Limited loyalty or referral programs are offered, making long‑term savings and incentives less compelling.

Key Takeaway: Antioxi’s robust rewards program (5 points per £1, referral/review bonuses) enables immediate benefits and long‑term savings, whereas British Supplements lacks any formal loyalty or points system.

Image of Antioxi Rewards Page

Returns & Exchanges: Flexibility in Customer Care

This assesses the flexibility and support provided for product returns, exchanges, or refunds if issues arise. A consumer-friendly returns policy reduces purchase risk, making customers feel more secure and valued.

Returns & Exchanges Attribute (Description)	Antioxi	British Supplements
Flexible Return Policy A 30-day policy for returning products in their original, unused condition.	✅ Accepts returns for defective, damaged, or incorrect items with free exchanges when applicable.	⚠️ A clearly defined return policy is not prominently stated, which may result in less clarity on returns or exchanges for defective or unwanted products.
Assistance with the Return Process Provides support to streamline the return experience.	✅ Assists customers throughout the return process, making it convenient and less burdensome.	⚠️ There is limited communication on-site available regarding support for the returns process.

Key Takeaway: Antioxi offers a clear 30‑day return policy with free exchanges and guided support, while British Supplements does not prominently state its returns policy, leading to potential uncertainty for customers. 

Image of Antioxi Refund Policy

 Packaging & Branding: First Impressions Matter

This looks at the quality and design of product packaging and the overall brand image.Premium packaging not only protects the product but also reinforces a sense of quality and trust at first glance.

Packaging & Branding Attribute (Description)	Antioxi	British Supplements
Premium, Custom-Branded Packaging High-quality, visually appealing packaging that reinforces product quality.	✅ Uses custom-branded, high-quality pouches with a clean, professional look.	✅ Packaging is straightforward and functional, emphasising a clean, no‑additive approach rather than high‑end custom branding.
Aesthetic and Functional Quality Packaging that both looks impressive and effectively protects the product.	✅ Balances design aesthetics with functional protection.	✅ Designs focus on simplicity and clarity, though they may not evoke the premium feel of brands with more sophisticated, custom‑branded packaging.

Key Takeaway: Antioxi uses premium, custom‑branded pouches balancing aesthetic appeal and protection, whereas British Supplements relies on functional but less distinctive packaging focused on simplicity.

Image of Antioxi Homepage

Image of Antioxi Homepage

User Experience: Digital Touchpoints for Informed Decisions

This attribute evaluates the digital tools, interactivity, educational resources, and overall ease of navigation on a company’s website. A well-designed online presence empowers consumers with information, making the purchasing process more engaging and informed.

User Experience Attribute (Description)	Antioxi	British Supplements
Interactive Digital Tools Engaging quizzes and digital resources that help tailor product recommendations.	✅ Features an engaging product quiz and a wealth of educational content, including wellness tips and recipes.	❌ The website provides essential product information but features fewer interactive elements (e.g. quizzes, detailed guides) compared to some competitors.
Expert Guidance & Community Feedback Access to expert advisory panels and customer reviews to inform decision-making.	✅ Showcases an expert advisory board, a robust ambassador/affiliate program, and a dedicated reviews page; pet products are vet‑approved.	❌ While some customer reviews are positive regarding support, there is little in the way of structured expert guidance or community engagement on the site.

Key Takeaway: Antioxi’s website features interactive quizzes, extensive educational content, expert advisory panels, and a dedicated reviews page; British Supplements provides basic product information with fewer interactive or community‑driven resources.

Image of Antioxi Mushroom Guide

Product Offering: Variety and Specialisation

This covers the range and diversity of products available, including extracts, blends, speciality products, and customizable options. A varied product offering allows companies to meet diverse wellness needs and consumer preferences, providing both focused formulations and broad-spectrum options.

Product Offering Attribute (Description)	Antioxi	British Supplements
Range of Mushroom Extracts A broad selection of pure extracts catering to diverse wellness needs.	✅ Offers an extensive array, including an 8 Mushroom Blend and individual extracts (e.g., Chaga, Cordyceps, Lion’s Mane, Maitake, Reishi, Shiitake, Tremella, Turkey Tail).	⚠️ Offers key extracts (e.g. Lion’s Mane, Turkey Tail, Reishi) that focus on clean, additive‑free formulations; however, the range is more limited than some rivals.
Range of Pet Products	✅ Offers a range of pet mushroom supplements for specific health conditions (e.g., Allergies Blend, Calm & Comfort, etc..)	❌ Does not extend its mushroom product range to include pet supplements, focusing solely on human health products.
Speciality Products & Innovations Innovative product lines such as mushroom coffees, teas, and customizable bundles.	✅ Includes Mushroom Coffee blends, mushroom teas, curated pairs, and a  ✅ Offers superfood blends ✅Custom Bundle Builder with discounts up to 30% ✅ Offers customers sample products to test before making a larger purchase	✅ Primarily offers single extract mushroom supplements and multi‑month packs, but has an extensive range of other natural health supplements available.
Fortification & Nutritional Additives Enhanced formulations with added vitamins or minerals for targeted benefits.	❌ Focuses on pure extracts without additional fortification.	✅Emphasises pure extracts without additional fortification, to support its “clean” product claims, but mushroom extracts contain uptake blends (additional extracts)

Key Takeaway: Antioxi boasts a broad portfolio—including single extracts, blends, coffees, teas, pet supplements, and custom bundles—while British Supplements focuses on a more limited selection of human‑health extracts and superfood blends without pet or speciality offerings.

Image of Antioxi Mushroom Offers

Image of British Supplements Mushroom Offers

Highlights

Exceptional Transparency

Antioxi openly discloses every step of its supply chain, from full ingredient lists and detailed sourcing information to in‑depth extraction protocols. It also publishes third‑party lab reports from Eurofins, Alkemist, and Helix. British Supplements offers clear sourcing but lacks extraction details and public testing data, giving Antioxi a modest advantage in traceability.

Rigorous Safety Standards

With explicit contaminant testing (heavy metals, mycotoxins, pesticides, microbials) and visible COA results, Antioxi ensures consumer confidence. British Supplements’ “clean” formulations sound reassuring, but without the same level of disclosed testing, placing Antioxi slightly ahead on verifiable safety.

Uncompromising Purity

Antioxi delivers 100% pure mushroom extracts with no additives or uptake blends, whereas British Supplements’ formulations include an uptake blend, making Antioxi the cleaner and purer choice for those seeking unadulterated products.

Outstanding Customer Value

Antioxi’s multi‑channel support (including WhatsApp and live chat), one‑on‑one consultations, and fast order processing combine to create a responsive experience; British Supplements provides standard customer service (email and webchat) but without the same personalisation or availability, giving Antioxi a slight edge.

Generous Rewards & Appreciation

Antioxi’s loyalty program (5 points per £1, referral and review bonuses, stackable discounts) offers tangible long‑term savings and shows clear appreciation for repeat customers. British Supplements’ limited discount structure leaves Antioxi leading in customer-centric value.

Overall Takeaway

For readers prioritising absolute confidence in product integrity, full transparency of sourcing and extraction, rigorous third‑party safety testing, pure 100% mushroom formulations, and attentive customer care, Antioxi stands out as the superior choice. Its detailed Certificates of Analysis, unfaltering purity standards, and robust support infrastructure offer a level of assurance that’s hard to match.

If your primary concern is securing a budget‑friendly, capsule‑only supplement, British Supplements remains a respectable option. However, for maximum peace of mind around what you’re ingesting—and ongoing value through personalised support and rewards, Antioxi merits a slight preference.