Unsure? So were we...
but not anymore.
The mushroom supplement market lacked transparency and verified potency, with no one questioning the safety of these products before their effectiveness.
OUR STORY
Antioxi, now six years old, was born from a deeply personal experience. Inspired by integrative approaches in the Asian region, we soon realized that finding reliable, high-quality mushroom supplements in the West was no simple task. Few truly understood the depth of clinical and biochemical research behind functional mushrooms, leading to a market overflowing with products that fell short of rigorous standards.
Determined to make a difference, we set out on a journey—visiting farms, exploring extraction facilities, and partnering with leading laboratories. The outcome? A range of mushroom supplements crafted the Anti way, with quality, potency, and transparency at the forefront.
Strain Selection
Antioxi was Founded
- The year of intense meetings, endless research papers, expert consultations, and university collaborations.
- Globetrotters for mushrooms: Traveled to various regions, hunting for the best mushroom farms and extraction facilities.
- Mission: Clinical-grade strains: We were driven by a personal experience to pursue the best possible mushroom quality, ensuring rigorous standards from day one.
- Oops, Facebook fail: Named the page Antioxi Chirp by mistake, and Mark Zuckerberg refuses to let us change it, haha (still a problem in 2024).
Substrate Preparation
The Learning Curve
- The year of growth and learning the ropes.
- Completely bootstrapped: Facing the early impacts of Brexit, which put our warming EU community out of reach.
- Streamlining operations: Centralizing extraction of mushrooms and logistics.
- Financial follies: Made all the mistakes with money we didn't have.
- Google ads meltdown: Spent £500 on Google advertising, leading to a mental breakdown and wondering how we'd ever recover financially (Daniela still likes to remind Marko about this day).
Inoculation
Grit Happens
- A year of significant difficulty and sacrifice.
- All-in: Every resource was invested back into the business.
- Brexit blues: Completed Brexit, cutting us off from the EU.
- COVID chaos: Began cutting us off from everyone, creating a global recession with a stock market crash.
- Perseverance lessons: Learned to endure through challenging times.
- First loan win: Finally got our first loan - a bounce back from the UK government after harassing HSBC for months.
- Ransom reminder: Our website design was held for ransom, teaching us the importance of backups.
Incubation
Lockdown Lessons
- Lockdown life: If you thought having your own business was lonely, try adding COVID on top. The year of COVID-19 lockdowns had us locked in, working tirelessly.
- Logistics limbo: The global supply chain faltered, and given we source from around the world, our logistics strategy required expert-level precision and prayer.
- New brews: Expanded the range to mushroom coffees.
- Fashion fame: Got our first Vogue and GQ feature.
- Party panic: Spent New Year's Eve organizing a party just for the website to crash, leaving Daniela and Marko fixing it while the guests partied downstairs.
Initiation
Paws & Progress
- Inflation woes: Inflation surged worldwide, making every penny count.
- Pet project: Introduced the pet range due to high interest from vets, pet owners, and animal shelters.
- Geopolitical hurdles: Russia invaded Ukraine, making everything expensive, especially our Chaga, given we obtain it from the Siberian forests.
- Organic win: Achieved UK Organic Certification.
- Traceability triumph: Improved our ability to add batch tracing to our pouches to enhance traceability & accountability.
- Royal farewell: Queen Elizabeth II passed away.
Fruiting
Beating Brexit Blues
- Global reach: Expanded to the EU and South Africa, reaching new markets and building on the foundation laid in previous years.
- Economic squeeze: Start of a cost-of-living crisis, making budget management critical.
- AI revolution: ChatGPT launched, and AI started to shake up the foundation of many industries, including ours.
- Media spotlight: Got featured in the Evening Standard and The Independent.
- Mushroom enthusiasts: Joined the British Mycological Society.
Harvest
Value Over Prices
- Customer first: This is the year we focus on customer value.
- New team: Welcomed new team members, Theo and Elanda.
- Expert guidance: Founded our ever-expanding Board of Advisors, including vets and nutritionists.
- Podcast launch: Entered the world of podcasts.
- New products: Launched teas.
- Media features: Featured in Women's Health and The Telegraph.
- To be continued: The story is still unfolding. . .
BOOK A 1:1 CONSULTATION
Feeling unsure about where to begin? Schedule your free private online consultation with Marko, our Founder, and discover the perfect products to meet your goals.
our journey
Our journey to bring top-quality mushroom supplements to you.
Rooted in nature
We meticulously searched farms across the Americas and Asia to ensure we source only the highest quality functional mushrooms available globally.
Refined by Science
Blending the best of nature with scientific rigor, we crafted premium mushroom supplements to provide maximum health benefits, ensuring every product is of the highest quality.
The Anti Difference
Each batch of our mushroom supplements undergoes stringent third-party testing to verify its purity and safety, maintaining our commitment to excellence.
Our promise to you
We will stay independent. Free from investor pressures, we maintain complete control over our quality, ensuring it remains uncompromised by cost-cutting demands.
Rooted in nature
We meticulously searched farms across the Americas and Asia to ensure we source only the highest quality functional mushrooms available globally.
Refined by Science
Blending the best of nature with scientific rigor, we crafted premium mushroom supplements to provide maximum health benefits, ensuring every product is of the highest quality.
The Anti Difference
Each batch of our mushroom supplements undergoes stringent third-party testing to verify its purity and safety, maintaining our commitment to excellence.
Our promise to you
We will stay independent. Free from investor pressures, we maintain complete control over our quality, ensuring it remains uncompromised by cost-cutting demands.
THE VISIONARIES BEHIND ANTIOXI
Meet the Team
Marko
Marko, co-founder and Head of Operations at Antioxi, combines his finance acumen with a fervent interest in fungi, steering our pioneering efforts. His technical expertise is enhanced by his recent involvement with the British Mycological Society and his efforts to connect with specialist advisors, ensuring we lead with innovation.
Daniela
Daniela, co-founder and Head of Marketing at Antioxi, brings the brand to life with her creative flair and passion for storytelling. Known for her keen design eye, she connects with global mushroom enthusiasts, making Antioxi a household name. Off-duty, she explores nature and crafts mushroom recipes with her daughter.
Elanda
Elanda, our Operations and B2B Manager, enhances our business with her robust administrative skills and dedication to efficiency. She excels in forging partnerships aligned with our wellness vision and brings a meticulous approach to logistics and client relations. Beyond work, Elanda loves diving into a good book and experimenting with new recipes in her kitchen.
Theo
Theo, our Head of Customer Support, is a problem-solving maestro whose genuine care endears him to our community. Known for his mushroom-themed puns, he adds a whimsical touch to customer interactions. Outside the office, Theo's passions are diverse: exploring the outdoors, enjoying Pavarotti, doodling spoken word poetry, and hunting for new fungi. His multifaceted interests enrich his role and our team.
Ramona
Ramona, operating out of Ludwigsburg, Germany, ensures that our EU customers receive the dedicated attention and tailored approach they deserve. As a vital behind-the-scenes force, she adeptly manages our European operations. Outside of work, Ramona enjoys unwinding by hiking through the picturesque forests of Bavaria, fully embracing the natural beauty and tranquility of the region.
Zalea
Zalea, not just any pug, serves as our Chief Canine Connoisseur with a keen nose for quality. Beyond enjoying belly rubs and sunlit naps, she conducts essential taste tests for our pet products. Her need for extra care inspired our exploration into safe, high-quality mushroom-based options for pets, making her the heart behind our pet product line. Zalea embodies the spirit and love that fuels our mission.
WWWY PODCAST
What's Wrong With You: A podcast sharing health journeys, breaking isolation, fostering connection.
WHY CHOOSE US
THE ANTIOXI DIFFERENCE
Safety First
We prioritize your peace of mind. Certified organic under UK and EU standards and rigorously third-party tested, our supplements deliver quality—so you can feel confident in every scoop.
We're Obsessed
From farm to extraction, we obsess over every detail to ensure the finest quality. Guided by our expert advisory board, we craft mushrooms with precision, care, and a commitment to excellence.
Real Help, 7 Days a Week
Your journey is unique, and so is our support. Chat with a real person, seven days a week, or book a 1:1 chat with our co-founders for product advice tailored just for you.
Safety First
We prioritize your peace of mind. Certified organic under UK and EU standards and rigorously third-party tested, our supplements deliver quality—so you can feel confident in every scoop.
We're Obsessed
From farm to extraction, we obsess over every detail to ensure the finest quality. Guided by our expert advisory board, we craft mushrooms with precision, care, and a commitment to excellence.
Real Help, 7 Days a Week
Your journey is unique, and so is our support. Chat with a real person, seven days a week, or book a 1:1 chat with our co-founders for product advice tailored just for you.